Motivating and equipping individuals for wise, responsible participation in environmental decision-making. We go beyond basic awareness, providing the rigorous practice and hands-on engagement necessary to:

• Equip local leaders and educators with the specialized skills needed for community impact.

• Cultivate sustainable behavior patterns that become second nature.

• Foster the empowerment required to drive long-term, effective action in preserving local environmental quality.

I. Our Philosophy:

• Collaborative Vision: We unite knowledgeable, dedicated individuals under a shared commitment to environmental and conservation education.

• Root-Cause Resolution: While many environmental challenges stem from human actions, we believe they can be rectified through conscious, community-driven behavior change.

• Strategic Communication: We leverage environmental communication and social marketing to bridge the gap between awareness and measurable ecological outcomes.

• Participatory Conservation: Biodiversity efforts are most resilient when affected communities are active, positive partners in the process.

• Value-Driven Motivation: Sustainable behavior change is most effective when individuals perceive a tangible benefit to their own lives and well-being.

Core Principles:

II. Our Mission

To establish environmental education as a premier global tool for conserving and enhancing Earth’s biodiversity. We achieve this through a strategic integration of professional training, social marketing, and innovative communication strategies that empower local populations.

III. Our Strategic Action/Impact

To fulfill our mission, EECG focuses on four primary pillars of action...

1. Global Capacity Building & Professional Development We identify and empower an elite international network of conservation professionals, equipping them with the localized skills and methodologies needed to engage their communities effectively.

2. Strategic Behavior Change We foster sustainable shifts in behavior by ensuring conservation is perceived as a positive, viable, and beneficial alternative by the local populations involved.

3. Community-Led Excellence & Resource Equity We champion conservation efforts that elevate the quality of life for those directly dependent on the planet’s biological bounty, ensuring the equitable sharing of benefits derived from natural resources.

4. Leadership Cultivation & Organizational Excellence We identify high-potential leaders to drive systemic progress within their home countries, governing all EECG activities with unwavering ethics, efficiency, and measurable impact.

EECG

c/o Ed McCrea, Exec. Director

204 East Locust St.

Coudersport, PA 16915

814-260-9138

emccrea@eecg.org