EECG BELIEVES IN:

Motivating and equipping individuals to participate wisely and responsibly in decisions that affect their environment. The effort must go beyond basic environment awareness and knowledge to include extensive practice and participation that...

• teaches skills to leaders and educators working at the local level,

• establishes positive behavior patterns, and

• supports the empowerment necessary to stimulate future effective participation in maintaining environmental quality.

• Gather knowledgeable, good-hearted individual united in a shared vision of environmental and conservation education.

• Many environmental problems are caused by the actions (intentional or unintentional) of individuals and communities - but can be corrected through behavior change on the part of those involved.

• Education incorporating environmental communications and social marketing techniques can effectively achieve positive environmental outcomes.

• Techniques preserving and enhancing biological diversity are most successful when affected audiences actively and positively participate in conservation.

• People will change their behavior if they perceive a benefit to themselves.

Guiding Principles: